Capturing Consumers’ Awareness and the Intention to Support Carbon Neutrality through Energy Efficient Consumption

The EU has several directives aiming toward carbon neutrality and is attempting to promote encourage individual electricity consumers participate in this endeavor. key idea behind consumer awakening activation push become aware of their consumption behavior. purpose paper was examine the current behavior Finnish intention support goals through energy efficient consumption. aim reveal how far people from tackle climate change. To reach goal, a qualitative research method applied evaluate awareness intentions. A survey conducted enable standardized consistent data collection. utilized performance indicator (KPI) approach results: social KPIs connected with values provide comprehensive approach. According results, not very high, some needs can be identified. In addition, clear intentions detected among residents environment save energy. However, did seem available existing services that could help them improve efficiency. Therefore, more motivation communication still required affect